Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Proof Eyewear Expandable Cube

Project type

Branded Environments

Date

May 2024

A self-contained mobile marketing cube, designed for a sustainable eyewear brand, Proof Eyewear. Used to establish temporary branded environments in various sites. The proposed 10’x10’x10’ cube will unfold and expand into four distinct, interactive zones. For customers to gain the full immersive experience of what Proof Eyewear offers, the designated zones are split into four categories. These four zones feature their glasses, Eden Reforestation Project, Do Good Program, and Sustainable Materials. These four zones encapsulate the essence of Proof Eyewear’s rise and impact across the globe.

Proof Eyewear is an eyewear brand committed to using sustainable materials. This brand was founded in 2010 by three siblings known as the Dame Brothers. Pioneering in sustainable eyewear, Proof focuses on specially handcrafted products utilizing sustainably-sourced wood, biodegradable cotton-based acetate, and recycled aluminum. Passing on multiple offers from Shark Tank investors, the Dame Brothers chose to focus on organic growth for their company. With a simple idea of doing good around the world, Proof Eyewear has become renowned in being more than just an eyewear brand, but a company centered on giving back to the world through various programs and projects.

Mood Board

Initial variations of the expandable cube.

Additional variations of the expandable cube.

The concept that was chosen for the final expandable cube design. The proposed 10’x10’x10’ cube will unfold and expand into four distinct, interactive zones. For customers to gain the full immersive experience of what Proof Eyewear offers, the designated zones are split into four categories. These four zones feature their glasses, Eden Reforestation Project, Do Good Program, and Sustainable Materials. These four zones encapsulate the essence of Proof Eyewear’s rise and impact across the globe.

Branding

Floor Plan

Exterior of 10'x10'x10' cube.

Cube unfolded and set up.

Eyewear Section

Do Good Program Section

Reforestation Project Section

Eyewear Materials Information Section

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}